Calvin Chan 陈传洽

CEO, AdMaster & COO, Jingshuo Technology Group

首席运营官, AdMaster首席执行官

As Chief Executive Officer of AdMaster, the business unit of Jingshuo Technology Group, Calvin is responsible for its overall business for advertisers, agencies and publisher partners, technology and product innovations, as well as industry partnerships. Since joining Jingshuo Technology Group in 2012, he held the positions of General Manager of Beijing office, Vice President, Strategy & Insights and Chief Operating Officer. Prior to that, Calvin worked in the US headquarters and China office for the Nielsen Company.

 

In his 15 years of marketing data solution experience, Calvin has set himself as the most innovative and dynamic cross-media expert and co-authored the first ever book on cross-media, “Research on Cross-media Communication Strategy”. Calvin is enlisted by Campaign for the “Digital A-List”, which recognizes top digital marketing experts in China. He is a frequent speaker at high-level forums like IAB Annual Leadership Summit, ROI Festival, Global Mobile International Conference and his opinions are always quoted by influential trade publications including Campaign, eMarketer, Economist, AdAge and China Daily, and regularly serves as jury member for industry awards, e.g. Effie Awards,Golden Mouse, TMA, ECI Awards and MMA Smarties Awards.

 

Calvin is appointed as the Standing Committee member of the Digital Advertising Committee of China Ad Association, Industry Expert for the Technical Committee of Guangdong Big Data and Computational Advertising Engineering Technology Research Center and Special Advisor for the Media Integration Research Center of the Communication University of China. He also regularly delivers lectures at leading MBA programs, such as HKUST, CEIBS, Peking University, Fudan University and Sun Yat-sen University, etc.

 

Calvin has a bachelor’s degree in Marketing and a master’s degree in Humanities, both from The Hong Kong University of Science & Technology (HKUST).

 

Calvin现任AdMaster首席执行官(精硕科技集团下属事业部),负责管理涉及广告主、代理公司及媒体发行商的整体业务,以及技术和产品创新,和行业合作推进。Calvin于2012年加入精硕科技集团,先后出任北京公司总经理、战略研究副总裁和首席运营官。此前,他曾就职于尼尔森美国总部和中国办公室。

 

投身营销数据领域十五年,Calvin是业界认可的跨媒体创新研究领域的专家,他合著了行业内第一本跨屏专著 《跨媒体传播策略与研究》,并入选Campaign杂志的“Digital A-List”中国数字营销专家榜单。Calvin经常受邀在行业内的高端论坛和峰会发言,例如IAB年度领袖峰会、金投赏创意节、全球移动互联网大会(GMIC)等,也接受Campaign、eMarketer、《经济学人》、《中国日报》等具影响力的媒体采访和引用他的专业观点。Calvin受邀出任国内各知名奖项的专家评审,其中包括:艾菲奖、金鼠标、TMA移动营销大奖、国际数字商业创新大奖ECI Awards(艾奇奖)和MMA中国无线营销联盟无线营销大奖等。

 

目前,Calvin同时出任中国广告协会互联网广告委员会常务委员、广东省大数据与计算广告工程技术研究中心技术委员委员会专家和中国传媒大学媒体融合中心专家顾问。他也经常受邀到知名MBA进行演讲,包括香港科技大学、中欧国际工商学院、北京大学、复旦大学和中山大学等高等院校。Calvin毕业于香港科技大学,拥有市场营销学士和人文学硕士学位。

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